Showcase website price: what makes the budget varyShowcase website price: what makes the budget vary

What's the price of a showcase website? There's no single rate, and that's normal: compare quotes and you'll find huge gaps, from a few hundred euros to tens of thousands. Those gaps don't come from magic, but from what's actually included. Here's what makes the budget vary, how to read what you're offered, and my own published, detailed rates.What's thethe price of a showcaseshowcase website? There's no singlesingle rate, and that's normal:normal: compare quotes and you'llyou'll find huge gaps, fromfrom a few hundred euroseuros to tens of thousands.thousands. Those gaps don't comecome from magic, but fromfrom what's actually included. Here'sHere's what makes the budgetbudget vary, how to readread what you're offered, andand my own published, detaileddetailed rates.

A showcase website can be a template dressed in your colours in a day, or a site entirely designed and coded for you after several weeks of work. Both are called "showcase websites". Comparing their prices is like comparing an off-the-peg suit with a tailored one: the first can be very good, but it's not the same service.A showcaseshowcase website can be aa template dressed in youryour colours in a day,day, or a site entirelyentirely designed and coded forfor you after several weeksweeks of work. Both areare called "showcase websites".". Comparing their prices isis like comparing an off-the-pegoff-the-peg suit with a tailoredtailored one: the first cancan be very good, butbut it's not the samesame service.

Each page takes work: layout, copy, images, settings. Most of the time, one page per service gives your site the best chance of being found. I go through it in how many pages a business website needs.Each pagepage takes work: layout, copy,copy, images, settings. Most ofof the time, one pagepage per service gives youryour site the best chancechance of being found. II go through it inin how many pages aa business website needs.

A customised template costs less than a design created for your business. The second stands out, the first looks like many other sites. The choice depends on your market: the stronger the competition, the more standing out matters.A customisedcustomised template costs less thanthan a design created forfor your business. The secondsecond stands out, the firstfirst looks like many otherother sites. The choice dependsdepends on your market: thethe stronger the competition, thethe more standing out matters.matters.

• Contact form, blog, newsletter, analytics.Contact form,form, blog, newsletter, analytics.
• Several languages.Several languages.languages.
• An online store: that's a different project, see creating your online store.An onlineonline store: that's a differentdifferent project, see creating your online store..
• Interactions or 3D: by quote only.Interactions oror 3D: by quote only.only.

If you provide your copy and photos, the budget is lower. If the provider has to write and photograph them, it rises. That's why content comes before design.If youyou provide your copy andand photos, the budget isis lower. If the providerprovider has to write andand photograph them, it rises.rises. That's why content comes before design..

An online builder, a freelancer or an agency don't have the same costs or services: I compare them in freelancer, agency or website builder.An onlineonline builder, a freelancer oror an agency don't havehave the same costs oror services: I compare themthem in freelancer, agency or website builder.

Here are the WordPress packages I offer. They're indicative rates, confirmed by a written quote after our first call.Here areare the WordPress packages II offer. They're indicative rates,rates, confirmed by a writtenwritten quote after our firstfirst call.

• Essential: 1,050 €, 5 pages.Essential: 1,0501,050 €, 5 pages.
• Standard: 1,450 €, 10 pages, with blog, contact form and analytics.Standard: 1,4501,450 €, 10 pages, withwith blog, contact form andand analytics.
• Premium: 1,950 €, 10 pages, with newsletter and multilingual.Premium: 1,9501,950 €, 10 pages, withwith newsletter and multilingual.
• Elite: 2,950 €, 10+ pages, with AI integration.Elite: 2,9502,950 €, 10+ pages, withwith AI integration.
• Extra page: 80 €. A custom-coded site, outside WordPress, adds 500 € to the equivalent package.Extra page:page: 80 €. A customcustom-coded site, outside WordPress,WordPress, adds 500 € toto the equivalent package.

Payment can be spread over up to 24 months, with a small surcharge. And a WordPress site needs upkeep: WordPress maintenance is separate, from 59 € a month for a small site.Payment cancan be spread over upup to 24 months, withwith a small surcharge. AndAnd a WordPress site needsneeds upkeep: WordPress maintenance is separate,separate, from 59 € aa month for a smallsmall site.

1. The number of pages, named one by one.The numbernumber of pages, named oneone by one.
2. What's included: design, copy, images, form, basic SEO, mobile version.What's included:included: design, copy, images, form,form, basic SEO, mobile version.version.
3. What isn't: hosting, domain name, maintenance, extra pages.What isn't:isn't: hosting, domain name, maintenance,maintenance, extra pages.
4. Deadlines, payment stages and the number of revisions.Deadlines, paymentpayment stages and the numbernumber of revisions.
5. Who owns the site at the end.Who ownsowns the site at thethe end.

• The domain name and hosting, paid every year or month.The domaindomain name and hosting, paidpaid every year or month.month.
• Maintenance, if the site runs on WordPress.Maintenance, ifif the site runs onon WordPress.
• SEO: a site that's online isn't a site that's found, see the technical SEO checklist.SEO: aa site that's online isn'tisn't a site that's found,found, see the technical SEO checklist..

The right price is the one where you know exactly what you're getting.The rightright price is the oneone where you know exactlyexactly what you're getting.

Always ask for the price of what's included, not just an overall figure, and compare projects of the same kind. If you're torn between WordPress and a site builder, my comparison WordPress or Wix will help, and my article on creating a WordPress website covers the method. To see how I work, the WordPress website page shows the packages and the calculator.Always askask for the price ofof what's included, not justjust an overall figure, andand compare projects of thethe same kind. If you'reyou're torn between WordPress andand a site builder, mymy comparison WordPress or WixWix will help, and mymy article on creating a WordPress website coverscovers the method. To seesee how I work, thethe WordPress website page shows thethe packages and the calculator.calculator.