Showcase website examples: 7 real sites

Lists of showcase website examples often show Airbus, Evian or big Paris restaurants. They look great, but they won't help much if you're a plumber, a tradesperson, an artist or running a small business: those sites have budgets and teams you don't have. Here I show you 7 real showcase sites of small organisations that I designed or developed. For each one, I explain what it puts at the top of the page, how it gets visitors to call or write, and what you can reuse for your own site.Lists of showcase website examples often show Airbus, Evian or big Paris restaurants. They look great, but they won't help much if you're a plumber, a tradesperson, an artist or running a small business: those sites have budgets and teams you don't have. Here I show you 7 real showcase sites of small organisations that I designed or developed. For each one, I explain what it puts at the top of the page, how it gets visitors to call or write, and what you can reuse for your own site.

What is a showcase website?

A showcase website presents a business, its services and its contact details, without online sales. Its goal is to reassure and trigger contact: a call, a quote request, an email, a visit. If you need a cart and payment, that's an e-commerce site, another topic I cover in create your online store.

7 real showcase website examples, taken apart

These sites are all live and belong to real clients (each project is detailed on my projects page). They cover very different situations: an emergency call-out company, a family business with nine trades, an industrial firm, a freelancer, an artist, a web designer and a non-profit. I give no result figures I can't prove: I show you the choices and the reasons behind them.These sites are all live and belong to real clients (each project is detailed on my projects page). They cover very different situations: an emergency call-out company, a family business with nine trades, an industrial firm, a freelancer, an artist, a web designer and a non-profit. I give no result figures I can't prove: I show you the choices and the reasons behind them.

1. Solydec Maintenance: a call-out company's site, built for emergencies

Solydec home page: 24/7 emergency number bar, trades menu and 'Get a quote' button — Solydec Maintenance (Saint-Priest): the emergency number is the first thing you see.

Solydec manages buildings' water systems in Saint-Priest, near Lyon: leak detection, plumbing and heating, drainage, underground networks. Its clients are property managers, social landlords and industrial sites. They need the right contact fast, often in an emergency.

What's at the top: the 24/7 emergency number, in a bar on every page.
How it gets action: an always-visible "Get a quote" button leading to a dedicated form.
What reassures: the company's key facts (experience, interventions, technical reports with photos or videos), an FAQ and a page about its commitments.
What helps Google: one page per trade (leak detection, plumbing and heating, drainage, underground networks), to be found on each of those searches.

To reuse: if your trade lives on emergencies, your phone number must be visible before anything else, on desktop and mobile. And each trade deserves its own page: that's the rule I explain in how many pages a business website needs. See the Solydec project.

2. Akotispa: nine trades without losing the visitor

Akotispa home page: headline over turquoise water and quote request buttons — Akotispa (Monts du Lyonnais): a quote button in the header of every page.

Akotispa is a family business in the Monts du Lyonnais that installs and maintains spas, saunas, hammams and pools. The challenge: nine trades to present, private and professional customers to convince, and purchases people think through for a long time.

What's at the top: what the company does, in one sentence, and two buttons: request a quote or explore the ranges.
How it gets action: the quote request is available from the header of every page.
How it's organised: a menu by product family, one entry per trade, then Projects and Professional pages.
What reassures: an FAQ covering lead times, service area, warranty and financing.

To reuse: when you have many services, group them the way your clients see them, and build your home page as a journey: trades, projects, maintenance, reviews, questions, contact. See the Akotispa project.

3. C.D.E.T: a sober industrial site for a technical audience

C.D.E.T home page: headline on blue, a photo of a thermal installation and three service tiles — C.D.E.T (Plaine de l'Ain): a catalogue and a contact person, not a mood.

C.D.E.T designs and distributes thermal equipment and industrial valves, from the Plaine de l'Ain industrial area. Its audience looks for a product reference or a contact, not a visual experience.

What's at the top: the trade spelled out and a button to the catalogue.
How it's organised: short navigation (home, catalogue, services, invention, contact) and the company's three roles: distributor, designer, auditor.
What sets it apart: a page dedicated to its in-house invention, the C.R.E.C.C. A unique skill deserves its own page.
The design: a sober industrial blue that leaves room for photos of real installations.

To reuse: in B2B, clarity beats effects. If you have a product or process nobody else has, give it a page: that's exactly what a buyer will search for. See the C.D.E.T project.

4. Immersion Nomade: a freelancer, packages and a blog

Immersion Nomade home page: headline on terracotta and a photo of a traveller facing a mountain lake — Immersion Nomade (Haute-Savoie): the urge to travel first, the method next.

Immersion Nomade helps people organise solo trips in Europe. The site must reassure people travelling alone for the first time, and make them want to go.

What's at the top: a promise and a real travel photo, not a stock image.
How it sells: a Method page and three packages side by side (Essential, Basic, Premium), so visitors can place themselves.
What reassures: traveller testimonials, a travel journal, a gallery and an FAQ.
What brings visitors: an advice blog (safety, destination, budget, meeting people) that answers future clients' questions.

To reuse: if you sell a service to individuals, show your packages side by side, even without fixed prices. And if clients always ask the same questions before buying, a blog that answers them does the sales work for you. See the Immersion Nomade project.

5. Virginie Verrier Art: an artist's site, the works first

Virginie Verrier's home page: headline and the first work in the gallery — Virginie Verrier Art (Lyon): paintings in front, contact right after.

Virginie Verrier paints artworks and wall decorations in her Lyon studio and sells unique pieces. An artist's site has one mission: show the works and make contact easy.

What's at the top: one artwork, large, and almost nothing else.
How it gets action: a form that first asks the reason for the message (purchase, availability, question) and prepares the visitor's email.
What reassures: a full works page with dimensions and technique, and an FAQ on lead times, orders, returns and care.
The mood-setting detail: an opening screen that prepares the gallery visit.

To reuse: for a visual trade (photographer, craftsperson, decorator), images do the work. Text answers the practical questions that block a purchase. See the Virginie Verrier Art project.

6. Ornix: everything on one page

Ornix (Limonest): a strong identity and a single page.

Ornix is a web designer building sites for small businesses and tradespeople. The site puts about, projects, testimonials and pricing on a single page, around a monochrome owl mascot.

The choice: a one-page site in strict black and white, with plenty of breathing room.
Why it works here: a single offer, a clear audience, and a trade where the site itself is the demo.
The limit: a single page can't answer several different Google searches precisely. For a tradesperson with several trades, I recommend one page per service instead.

To reuse: a one-page site works if you have a simple offer and a strong identity. As soon as you want to be found on several services, move to several pages. See the Ornix project.

7. Association Saint Joseph: a non-profit site that drives action

Association Saint Joseph home page: painting of Saint Joseph and a gold headline — Association Saint Joseph (Lyon): every section leads to donating or getting in touch.

The Association Saint Joseph restores houses run by religious congregations. A non-profit lives on the trust it inspires: its site must explain the mission, show the works and make people want to help.

What's at the top: a strong image drawn from religious iconography and a sentence stating the mission.
How it explains: the four-step process (building survey, fundraising, works, handover).
What reassures: testimonials from communities and updates on ongoing projects.
How it gets action: short sections that all lead to donating, volunteering or getting in touch.

To reuse: a showcase site isn't only for businesses. For a non-profit, the "client" is a donor or a volunteer: same logic, a clear mission, proof and an action. See the Association Saint Joseph project.

What these 7 sites have in common

Seven trades, seven different designs, but the same rules keep coming back. They're the ones I apply on every showcase site:

Visitors understand in a few seconds what the business does, for whom and where.
An action is always in view: call, request a quote, write, donate.
Each major trade or service has its own page (unless a single page is a deliberate choice, as with Ornix).
Photos are real: jobs, installations, artworks, trips. No stock images that could be anywhere.
Proof: projects, testimonials, reviews, company figures when they exist.
An FAQ answering the questions that block the decision (lead times, area, warranty, price, returns).
Short navigation, organised the way the client thinks, not the way the company is structured.
A design that follows the trade: sober for industry, warm for travel, pared back for art.
A base the client can update: several of these sites run on WordPress so the client can edit pages themselves.

What should go on a showcase site's home page?

A showcase site's home page must answer three questions without scrolling: what do you do, for whom and where, and how to contact you. Below that, it summarises your services with a link to each page, shows some proof (projects, reviews) and repeats the main action. It points the way; it doesn't explain everything.

In order, here's what I most often put on a small business's home page:

A sentence stating the trade and the area, and an action button (phone or quote).
The services, as cards or a list, each linking to its page.
Two or three projects with a real photo.
Client reviews, with the first name and the service concerned.
Frequent questions, short version.
Contact details, service area and the action button, one last time.

If your business is local, add your town and neighbourhoods to the text, and keep the same information as on your Google profile. I go into this in my article on local SEO.

WordPress showcase website examples

Four of the seven examples run on WordPress: Solydec (Astra theme), Akotispa and Immersion Nomade (Elementor), C.D.E.T and Ornix. The others (Virginie Verrier Art, Association Saint Joseph) are custom-coded. That's no accident: WordPress suits clients who want to edit pages themselves, add a blog post or a project without going through me. Custom code suits sites where presentation matters more than updates, like an artist's gallery.Four of the seven examples run on WordPress: Solydec (Astra theme), Akotispa and Immersion Nomade (Elementor), C.D.E.T and Ornix. The others (Virginie Verrier Art, Association Saint Joseph) are custom-coded. That's no accident: WordPress suits clients who want to edit pages themselves, add a blog post or a project without going through me. Custom code suits sites where presentation matters more than updates, like an artist's gallery.

If you're torn between tools, my WordPress or Wix comparison will help, and my guide to creating a WordPress website lists themes, plugins and pitfalls to avoid.

Which example should you follow for your trade?

Here's what I'd put at the top of the page by type of business. These are guidelines drawn from these projects, to adapt to your case:

Building trades, call-outs: phone first, one page per trade, job photos and your service area. Model: Solydec.
Business with many services: a menu by family, a quote button in the header, a home page built as a journey. Model: Akotispa.
Industry, B2B: a catalogue, a contact person, pages per skill, a sober design. Model: C.D.E.T.
Freelancer selling a service to individuals: packages side by side, testimonials, a blog answering questions. Model: Immersion Nomade.
Visual trade (artist, photographer, craftsperson): large images, a detailed gallery, simple contact. Model: Virginie Verrier Art.
Single offer and strong identity: one well-built page. Model: Ornix.
Non-profit: the mission, the proof, and donating or volunteering in every section. Model: Association Saint Joseph.

The mistakes I see most often on showcase sites

A home page that opens with "Welcome to our website" or the company history instead of saying what it does.
A phone number hidden at the bottom of the contact page, while the visitor is on mobile.
All services on one "Our services" page: impossible to be found for each one.
Stock photos visitors have already seen elsewhere.
No price, no range, no information on lead times: visitors leave to look elsewhere.
A slow site on mobile: visitors go back before they've even read anything.
Missing legal pages (legal notice, privacy): they're mandatory and their absence worries careful visitors.

A showcase site doesn't need to impress. It needs people to understand in three seconds what you do and how to reach you.

How much does a showcase site like these cost?

The price depends mainly on the number of pages, the features (blog, forms, several languages) and the choice between WordPress and custom code. For concrete reference points, my WordPress packages range from €1,050 for 5 pages to €2,950 for 10+ pages, with payment in instalments possible. Details are on the WordPress website page, and everything that drives the budget is explained in my article on showcase website prices.The price depends mainly on the number of pages, the features (blog, forms, several languages) and the choice between WordPress and custom code. For concrete reference points, my WordPress packages range from €1,050 for 5 pages to €2,950 for 10+ pages, with payment in instalments possible. Details are on the WordPress website page, and everything that drives the budget is explained in my article on showcase website prices.

How to draw on these examples without copying them

Pick the example closest to your trade and note what it puts at the top of the page.
List your services and give each one a page, like Solydec or Akotispa.
Gather your real photos: jobs, products, team, premises. That's what sets you apart most.
Write down the questions you're asked on the phone: they'll become your FAQ.
Choose one main action (call, quote, book) and make it visible everywhere.
Let the design follow your trade and your clients, not this season's trend.

It's the same approach as the second step of any website project: prepare the content before the design. Once these six points are set, your site is already half built.

My advice

Don't look for the most beautiful example, look for the one that speaks to the same clients as you. An emergency service site doesn't have the same priorities as an artist's site, and that's fine. If you like, we can look at your business together for 15 minutes: I'll tell you which model fits, how many pages you need and the price that goes with it.Don't look for the most beautiful example, look for the one that speaks to the same clients as you. An emergency service site doesn't have the same priorities as an artist's site, and that's fine. If you like, we can look at your business together for 15 minutes: I'll tell you which model fits, how many pages you need and the price that goes with it.

Frequently asked questions

What is an example of a showcase website?

It's a business site that presents its activity, services and contact details without selling online: a tradesperson showing their trades and phone number, an industrial firm with its catalogue, an artist with a gallery. The 7 examples in this article are real live sites.

What should go on a showcase site's home page?

What you do, for whom and where, and how to contact you, visible without scrolling. Then your services with a link to each page, a few projects, reviews, a short FAQ and the action button one last time.

What's the difference between a showcase site and an e-commerce site?

A showcase site presents your business and encourages contact. An e-commerce site lets people buy online: it adds a catalogue, a cart, payment, shipping and terms of sale.

How many pages for a showcase site?

Usually between 5 and 12 for a small business: home, one page per service, about, projects or reviews, contact and the legal pages. The exact number depends on your services.

WordPress or custom code for a showcase site?

WordPress if you want to edit pages yourself and add posts or projects. Custom code if presentation matters more than updates, as with an artist's gallery.

How much does a showcase site cost?

With me, from €1,050 for 5 pages to €2,950 for 10+ pages on WordPress, with payment in instalments possible. The price depends on the number of pages, features and technology.

Is a one-page site enough?

For a single, simple offer, yes, like Ornix's site. As soon as you have several services and want to be found for each on Google, one page per service works better.